Musk, who acquired the platform for $44 billion late last year, wrote in a post Sunday that the company would soon “bid adieu to the twitter brand and, gradually, all the birds.” As of Monday, the domain X.com directs users to Twitter’s homepage, though Twitter.com also remains live. Branding in the mobile app has not changed for many users yet.
The transition from Twitter to X reflects Musk’s vision to turn the platform into what he has called an “everything app.” Twitter CEO Linda Yaccarino wrote in a post Sunday that X will be “centered in audio, video, messaging, payments/banking.” She added that the platform will also be powered by artificial intelligence.
The company first began its transition to X in April, when the name of Twitter Inc. changed to X Corp., according to court filings.
Musk, who serves as executive chairman and CTO of the company, said Monday that tweets will now be called “x’s,” though when asked about what retweets would be called, he wrote that the “concept should be rethought.”
He shared a photo of the X logo projected onto the company’s headquarters Monday.
Musk also founded X.com before it merged with Confinity and rebranded to PayPal in 2001. He repurchased the domain from PayPal in 2017.